October 3rd, 2022
Not to Be Missed: The Beer Factory's Snowskin Mooncakes with Guinness and Edelweiss
Following a modern tradition of offering beer-infused mooncakes (that have been insanely popular!), local bar chain The Beer Factory (TBF) and Malaysia’s favourite stout Guinness, releases the annual Mid-Autumn mooncakes.
This year sees an extra special partnering, as newcomer Edelweiss, the premium wheat beer born in the Alps, joins in making a white paring to the black mooncake.
Wrapped in a white chocolate snowskin depicting the snow-capped peaks of Europe with the iconic flower emblem, the Edelweiss mooncake is bursting with the refreshing floral flavour combined with alcohol-infused lotus paste. The Guinness mooncake remains a velvety black, deep-roasted flavours of Guinness and chocolate-infused lotus paste with an alcohol-infused golden bean paste centre for the perfect seasonal rich and indulgent treat.
Fans can place orders via TBF’s website for collection at preferred participating TBF outlets at later dates. Each set is of two limited-edition mooncakes priced at RM98, where fans can also mix and match preferred Guinness and Edelweiss variants. Delivered in an elegant and premium presentation box, these mooncakes are the ideal gift for Guinness and Edelweiss lovers and more.
“It is said in ancient times that the Mid-Autumn Festival was created from a long-lost story about love and reunion. This year, The Beer Factory is embracing the true essence of the festival by introducing a newly curated Edelweiss Mooncake to pair with our iconic Guinness Mooncake, symbolising two moons coming together to celebrate family reunions and love this festive season,” said TBF founder, Kent Chua.
“As we continue to add a dash of magic to the Mid-Autumn Festival celebrations with our signature limited-edition Guinness mooncakes, it goes without saying that we are proud to have established this special tie with TBF for four years now. Our fan-favourite Guinness mooncakes and their deep roasted flavours with velvety texture will surely lift fans’ festive spirit. But this year, we also have something special for Edelweiss fans as TBF introduces a new mooncake variant into their annual festive treat of mouth-watering exclusive snowskin mooncakes. We hope the mid-Autumn celebration will be taken to greater heights with this new innovative creation,” said Archana Sridhara, Marketing Manager of International Premium Brands at Heineken Malaysia Berhad.
To place your orders for self-collection, visit TBF website here. For more information on TBF, visit www.facebook.com/thebeerfactory. For more information on Guinness and Edelweiss, visit their social media pages at www.facebook.com/guinnessmalaysia and www.facebook.com/edelweissbeer.my respectively.
*The limited-edition Guinness and Edelweiss Mooncakes are available for collection exclusively at the following TBF outlets, upon successful order on its website:
Collection from 11th August onwards:
- The Beer Factory Sunway Giza
- The Beer Factory Bandar Puteri Puchong
- The Beer Factory Express Sunway Geo
- The Beer Factory SS2
- The Beer Factory Hartamas
- The Beer Factory Taman Midah
Collection from 13th August onwards:
- The Beer Factory Ecohill Semenyih
- The Beer Factory Rawang
- The Beer Factory Melaka
- The Beer Factory Eco Bloom
- The Beer Factory Summerton
- The Beer Factory Raja Uda