Suntory's First Limited-Edition ROKU Gin Comes to Malaysia

The House of Suntory proudly introduces the latest addition to its acclaimed ROKU Gin lineup in Malaysia: ROKU Sakura Bloom Edition. This limited-edition gin celebrates the splendor of Japanese springtime and is the inaugural release in the House of Suntory’s Festival Collection, a global series of exceptional ROKU Gin spirits designed to capture the essence of each season.

ROKU Gin embodies the Japanese concept of “shun,” the fleeting moment when nature is at its peak in flavor and freshness. The limited-edition ROKU Sakura Bloom Edition pays homage to Japan’s famous Hanami Festival, where people gather to marvel at the cherry blossoms. This edition infuses each sip with the delicate sweetness and brightness of sakura flowers, harvested at their peak vibrancy.

James Bowker, Global Advocacy Manager of Beam Suntory, remarked: “The ROKU Sakura Bloom Edition immerses consumers in the cultural origins of the product while offering a unique taste profile, setting it apart in the premium gin market.”

Crafted by master distillers using a meticulous blend of six botanicals, ROKU Sakura Bloom Edition presents a soft, elegant, and sweet floral taste. Each sip is delicately layered with hints of saltiness from the blossom leaves, creating a gin that is as complex as it is refreshing, embodying the essence of spring in full bloom.

Rohan Matmary, head bartender at Bar Trigona, describes the unique flavor of ROKU Sakura Bloom Edition: “Its delicate fragrance, highlighted by hints of fresh flowers, red berries, and cherries, is reminiscent of Cherry Drops candy, alongside accents of pink grapefruit citrus, sansho spice, and a subtle touch of saltiness on the floral finish.”

Wong Kelvin, bartender at Good Friends Club, praises its distinct floral character: “With its delicate floral notes and subtle sweetness, it is a smooth gin that is unmatched and difficult to replace.”

To celebrate its release, ROKU Gin & the House of Suntory are collaborating with Lilin + Co to create a sensory experience inspired by the exquisite flavors of ROKU Sakura Bloom Edition. Alaric Ng, Senior Marketing Manager at ROKU Gin & the House of Suntory, said: “We are thrilled to unveil the Lilin + Co x ROKU Sakura Bloom Edition candle, capturing the essence of Sakura in full bloom. These candles will complement your moments with ROKU Gin Sakura Bloom Edition and transport you to the magical cherry blossom season with luxurious fragrances.”

The Lilin + Co x ROKU Sakura Bloom Edition Candle is available while stocks last, throughout May and June, at their online store and physical retail outlets in APW Bangsar and PJ Showroom. Founders of Lilin + Co, Marcus Khoo and Julie Yim, added: “Our collaboration with ROKU Gin celebrates craftsmanship and creativity, encapsulating the essence of spring’s fresh blossoms in a scent.”

To enjoy the delicate fragrance of Sakura blossoms at home, infuse any space with the enchanting aroma of the Lilin + Co candles while indulging in a ROKU Sakura Bloom Edition Gin & Tonic or other signature cocktails.

Jon Lee, head bartender at Penrose (ranked No.50 under Asia’s Best Bars 2023), shares his tip: “Less is more. ROKU Sakura Bloom Edition’s unique characteristics shine without complex ingredients.”

ROKU Sakura Bloom Edition (43% Alc./Vol) is available for a limited time only, both online such as ChillOut, Nomu, E-Bar, Whiskery, Tong Woh, and in selected retail locations across Malaysia such as Village Grocer, Jaya Grocer, BIG, and Pavilion Bukit Jalil starting from 14 May 2024 while stocks last.

In conjunction with the release, 20 top bars across Malaysia will also be serving their very own interpretation of ROKU Sakura Bloom Gin-inspired cocktails. Crafted by talented mixologists, these delightful cocktails highlight the versatility and vibrancy of ROKU Sakura Bloom Edition.

For more information on consumer events with selected bar partners from June 2024 onwards, visit https://rokugin-sakurabloom.com.